Email Marketing
Many perceive email marketing only as communication between the company and its client. However, it is also a kind of advertisement and the company’s image. Every day, companies send billions of emails to their clients, and those who do not pay attention to this type of marketing only cause irritation with their emails, or clients don’t read them at all
In What Cases Is Email Marketing Not Working?
Setting up communication with the client is very important because it depends on your cooperation. Some mistakes can cross out your agreements. You are sure your team is doing everything right, communicating politely with customers and promptly responding to requests, but customers still leave you.
Too Boring Subjects
Every day a person receives 20+ emails, and you will agree that only a few people open each of them. They often pay attention to the topic, and if it interests them, they open the letter itself. However, if you use too banal or semi-official topics, your email is lost among a dozen others and goes to the trash
Clients Can’t Respond to You
Even when sending emails with information about upcoming promotions or a new product, it is tedious to provide an opportunity for the client to respond. Unless you add a few words, “If you have any questions, please contact us via…”, the reader of the letter may think this is just spam and not a real offer. With your letter, you should encourage the client to write back to you or visit the web page to order the service
Build Email Marketing Campaign Only for PC Users?
This error needs to be noticed. You can check your mail by downloading a special application. The content of letters is only sometimes convenient for reading from a specific device. Therefore, if you intend to include pictures and quotes, make sure it looks the same on all devices
Lack of Tracking Tools
The popular opinion is that only the number of emails sent is important. It’s not quality, but addressees. You can track the email from a real person or bot with tracking tools. You can send 100 emails, of which only 20 will reach real people
Let’s Use Email Marketing Services in Effective Way
We are not just an email marketing company; we use a complex approach to problem-solving. Our team works through the mistakes made earlier and develops a successful strategy using various marketing elements. It allows you to achieve the result you are counting on with reliable email marketing services